I’ve been around baseball my whole life, literally. I grew up as a bat boy for the Double-A Orlando Twins/ Sun Rays under Ron Gardenhire, learning what it takes to win from some of the best in the game. Those years taught me that success comes from preparation, attention to detail, and understanding that every small advantage matters.
Today, I apply those same principles to digital strategy.
As a digital strategist and content architect, I’ve spent years helping organizations unlock revenue through smarter content and SEO strategies. At Berkadia, I implemented AI workflows and enterprise content systems that transformed how teams worked. At Full Sail University, I taught web design and development, breaking down complex digital concepts for the next generation of creators.
But my real passion has always been baseball.
That’s why I founded Base Path Media, a specialized consultancy focused exclusively on helping baseball organizations dominate their digital presence. I saw an opportunity that nobody else was pursuing: minor and major league teams leaving massive revenue on the table because their digital strategies weren’t keeping pace with how fans actually search and engage online.
My approach is simple: I audit your digital presence the way a good coach studies film. I identify the gaps, the missed opportunities, the low-hanging fruit that can generate immediate revenue. Then I build you a roadmap, clear, actionable, and focused on wins that matter.
I don’t do generic marketing advice. I understand baseball culture, baseball fans, and baseball business operations. I know that a minor league team in a tourism market has completely different digital needs than a major league franchise. I know that optimizing for “things to do in [city]” can generate more ticket revenue than targeting “baseball tickets.”
Whether you’re a minor league team looking to capture more tourism dollars, a major league organization seeking content strategy that drives engagement, or a baseball business that needs enterprise-level digital systems, I bring both the technical expertise and the baseball knowledge to help you win.
Because at the end of the day, digital strategy is about the same thing baseball has always been about: putting yourself in the best position to score.
Let’s talk about your digital strategy. Contact me.
